Superdad, you tweeked my curiosity so I made a few searches, I love a good conspiracy. On one website that had a gathering of lodges for Lac Seul, there was 28 different outfitters. So if we take in consideration that there are more lodges that didn't sign up for this website, plus the camping grounds, trailer park etc etc, that's quite a few outfitters. That could also be one huge collective marketing budget.
Also, Infisherman is based in Minnesota and the target clients are, although spread nicely through out the continent, concentrated in that region, which is not far from Lac Seul.
Lastly, Lac Seul has a good one-two punch. It gets alot of coverage in the walleyes and musky circles.
As for ethics, it's wrong but you have to expect to be sold something in every page of almost every mainstream magazines. This I love, cut and pasted from In-Fisherman's home page
"is part of PRIMEDIA, Inc., America's leading producer of
targeted media, headquartered in New York City."
I added the bold. Also interesting, on Primedia's home page, I counted 257 magazines or publications listed in their product guide. This would lead me to conclude that their policies on ethical journalism (not to mention their goals) are quite different from Al and Ron's.
They still do have the best writers in the industry though.
Sorry about the ramblings, it's late,my gf's sleeping so I can't watch TV and I have nothing better to do
. Come on soft water.
Manny